Company Value Proposition

Prudential Lighting is an American manufacturer of industrial lighting products. Specializing in LED products with a wide network of sales specialists it has grown to be one of the largest industrial lighting companies in the world. It is widely recognized for innovation and design it has won multiple awards in the lighting industry.

Problem Statement

Prudential Lighting does not have a significant presence in the digital space for its sales force to utilize in order to better engage with its customers about their products. How might we improve the engagement of sales teams with potential customers thru their website?

SEO Data Synthesis (Online Industry Company Listings)

According to company stakeholders it was an assumption that users or potential clients would input “Industrial Lighting Manufacturers” in search engines in order to find them. During synthesis, it was revealed that a website directory of industrial lighting companies was ranked in the top 5 search results when a user inputs “Industrial Lighting Manufacturers”.

Recommendation

Purchase a listing from lightdirectory.com.

SEO Data Synthesis (Online Industry Company Listings cont.)

We discovered that the client was not listed in the top 10 in search results for “Industrial Lighting Manufacturers” or “Industrial Lighting Companies”.

Recommendation

Acquire services from SEO specialists to implement an SEO campaign for an estimated period of about 6 months.

SEO Data Synthesis (Competitor Analysis)

We identified key meta tags from one of their competitors who was ranked number one in search results for “Industrial Lighting Manufacturer”.

Recommendation

Emulate some of these tags during SEO implementation.

Social Data Synthesis (Competitor Analysis)

In the competitor landscape, we discovered that 22 of the 32 competitors were engaging in social campaigns across 3 to 4 different platforms.

Recommendation

Acquire the services of social experts to engage in weekly campaigns revolving around your products.

Website Traffic Synthesis (Best Performing Pages)

Recommendation

Consider running weekly social campaigns for the products in the best performing pages.

Website Traffic Synthesis (Poor Performing Pages)

Recommendation

Consider revising the content of the poor-performing pages.